AI-generated · cited to primary sources · not investment advice
Digital and Modern Trade salience has accelerated from 17% in FY20 to 31% in FY24, indicating strong traction for digital-first initiatives. (2 accelerating across 2 signals)
“Rapid scale up in Digital + MT: Salience FY20 17% to FY24 31%”
See the full cited Future Growth analysis of ITC
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