Company AnalysisAnalysis as of 01 May 2026

AI-generated · cited to primary sources · not investment advice · How we research

Indiamart Inter.

BSE:542726
NSE:INDIAMART
Our Conviction
/100
Verdict locked
Mgmt
Business
Growth
Risk
Scenarios

Our verdict on Indiamart Inter. isn’t the consensus take — see where we landed, and the one risk the bull case glosses over.

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01 · Management Credibility

Does management do what it says?

ExceededCategory Vertical Champions Emerging
100/100

Busy Infotech revenue growth accelerated significantly to 88% YoY in Q2 FY26 compared to the FY25 CAGR of 23%. (1 exceeded across 1 tracked commitment)

Brands Strategy • Focus on large & medium enterprises

Indiamart Inter. · Investor PPT · Apr 2026 · p.29
ExceededOther Findings
100/100

New licenses sold for Busy Infotech grew by 11% YoY in Q2 FY26, reaching 421 thousand total licenses, with 12 thousand new licenses added in the quarter. (5 exceeded across 5 tracked commitments)

So, it should remain same as a percentage of revenue... So basically around 16% to 18% of revenues is what our selling and marketing costs would be, right? Jitin Diwan: Yeah, correct.

Indiamart Inter. · Concall Transcript · Oct 2025 · p.13

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02 · Business Model

How durable is the business?

Net Revenue per Order
80/100

Management is successfully shifting the business model toward higher monetization per user. ARPU for the top 1% of customers has nearly doubled since FY21, driven primarily by price hikes and expanded product features like multi-city targeting. (1 expanding)

our ARPU of top 1% has now increased from Rs. 6 lakhs in FY21 to nearly Rs. 11 lakhs now... top 1% is mostly price hike.

Indiamart Inter. · Concall Transcript · Oct 2025 · p.12
Category Vertical Champions Emerging
80/100

Busy Infotech is growing significantly faster than the core business, with revenue increasing 57% YoY, though it remains a small portion of the total mix (~6.6% of consolidated revenue). (3 expanding)

Busy Infotech Pvt Ltd: Q1FY26 24.5 Cr, YoY 57%

Indiamart Inter. · Investor PPT · Aug 2025 · p.46

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03 · Future Growth

Where does growth come from?

Other Findings
74/100

Busy Infotech is showing explosive growth with normalized net billing growth of 64% and deferred revenue growth of 61% YoY, significantly outperforming the core business growth rates. (5 accelerating across 5 signals, 2 leading indicators)

Q4 FY26 Results Overview (Busy) Revenue from Operations 34 Cr 53% YoY1

Indiamart Inter. · Investor PPT · Apr 2026 · p.12
Net Revenue per Order
69/100

ARPU growth is accelerating, particularly among top-tier customers, driven by successful implementation of variable and differential pricing models. (2 accelerating, 3 steady across 5 signals)

Annualised Revenue Per Paying Supplier ₹ 67 K 8% YoY

Indiamart Inter. · Investor PPT · Apr 2026 · p.10

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04 · Risk

What could break the thesis?

Other Findings
74/100

Losses from associates are persisting and slightly increasing due to accounting reclassifications (Fleetx) and increased stakes in early-stage companies like Vyapar and Bizom. (5 intensifying, 2 high-severity)

Net Profit Margin(%) 33% (FY25) to 14% (Q4FY26)

Indiamart Inter. · Investor PPT · Apr 2026 · p.39
Repeat Purchase Rate (90-Day)
49/100

The decline has reversed into a net addition, though growth remains sluggish with only 1,500 net additions this quarter compared to previous losses. (3 easing, 1 stable)

Active Buyers1 41 Mn 3% YoY

Indiamart Inter. · Investor PPT · Apr 2026 · p.10

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