Company AnalysisAnalysis as of 11 Jun 2026

AI-generated · cited to primary sources · not investment advice · How we research

Apple Inc. - Common Stock

NASDAQ:AAPL

Our verdict on Apple Inc. - Common Stock isn’t the consensus take — see where we landed, and the one risk the bull case glosses over.

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01 · Management Credibility

Does management do what it says?

MetDevices, Hardware And Storage Capital Allocation
77/100

The company delivered on the dividend increase to $0.26 per share as committed in the prior quarter. (2 met, 1 in progress across 3 tracked commitments)

On May 1, 2025, the Company announced the Board of Directors had authorized an additional program to repurchase up to $100 billion of the Company’s common stock.

Apple Inc. - Common Stock · QUARTERLY_REPORT · Mar 2025 · p.23
MetDevices, Hardware And Storage Margin Profile
68/100

The total unrecognized compensation cost decreased, and the recognition period shortened, indicating faster-than-expected vesting or lower future expense obligations compared to the prior period. (1 revised, 1 met across 2 tracked commitments)

As of December 27, 2025, the total unrecognized compensation cost related to outstanding RSUs was $31.5 billion, which the Company expects to recognize over a weighted-average period of 2.9 years.

Apple Inc. - Common Stock · QUARTERLY_REPORT · Dec 2025 · p.16
RevisedDevices, Hardware And Storage Revenue Quality
50/100

Management lowered the expected realization rate of deferred revenue for the upcoming 12-month period compared to the prior quarter's guidance. (1 revised across 1 tracked commitment)

As of December 27, 2025, the Company expects 66% of total deferred revenue to be realized in less than a year, 23% within one-to-two years, 9% within two-to-three years and 2% in greater than three years.

Apple Inc. - Common Stock · QUARTERLY_REPORT · Dec 2025 · p.10
RevisedDevices, Hardware And Storage Supply Chain Reconfiguration
50/100

Management significantly increased its manufacturing purchase obligations due within 12 months from $38.4 billion to $43.8 billion, indicating higher capital intensity or supply chain costs. (2 revised across 2 tracked commitments)

As of March 29, 2025, the Company had manufacturing purchase obligations of $38.4 billion, which were payable within 12 months.

Apple Inc. - Common Stock · QUARTERLY_REPORT · Mar 2025 · p.23
Other Findings

Management will adopt ASU 2023-07 regarding segment reporting in the fourth quarter of 2025. — target: Adoption of ASU 2023-07 (+1 more commitment)

The Company will adopt ASU 2023-07 in its fourth quarter of 2025 using a retrospective transition method.

Apple Inc. - Common Stock · QUARTERLY_REPORT · Jun 2025 · p.24

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02 · Business Model

How durable is the business?

Devices, Hardware And Storage Margin Profile
83/100

Services revenue grew 13% year-over-year, maintaining its role as a high-margin engine. Its share of total revenue reached 29.2% for the quarter, supported by advertising and cloud services. (4 expanding across 1 engine)

Services gross margin percentage: 76.7%... Services net sales increased during the second quarter and first six months of 2026 compared to the same periods in 2025 primarily due to higher net sales from advertising, the App Store and cloud services.

Apple Inc. - Common Stock · QUARTERLY_REPORT · Mar 2026 · p.23
Devices, Hardware And Storage Revenue Growth
83/100

The iPhone segment continues to expand, driven by a shift toward higher-priced 'Pro' models, though its total revenue share moderated slightly to 47.4% this quarter as other segments grew faster. (5 expanding across 1 engine)

iPhone net sales increased during the second quarter and first six months of 2026 compared to the same periods in 2025 due to higher net sales of Pro models.

Apple Inc. - Common Stock · QUARTERLY_REPORT · Mar 2026 · p.22
Devices, Hardware And Storage Revenue Quality
83/100

Americas remains the largest segment at 42.9% of total revenue, growing 7% year-over-year despite currency headwinds. (1 expanding)

Apple Inc. CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (Unaudited)... Net sales: Products $ 80,208 Services 30,976 Total net sales 111,184

Apple Inc. - Common Stock · QUARTERLY_REPORT · Mar 2026 · p.4
Devices, Hardware And Storage Competitive Moat
77/100

The brand moat remains strong as evidenced by the shift toward higher-margin 'Pro' models and a total gross margin expansion to 46.9%. (3 expanding)

iPhone net sales increased during the second quarter and first six months of 2026 compared to the same periods in 2025 due to higher net sales of Pro models.

Apple Inc. - Common Stock · QUARTERLY_REPORT · Mar 2026 · p.22
Devices, Hardware And Storage Balance Sheet Resilience
51/100

Apple's cash position remains robust but total cash and marketable securities decreased to approximately $133 billion from $156 billion as the company settled a major $15.4 billion tax obligation and continued aggressive buybacks. (2 shifted, 1 stable, 1 expanding)

Total $ 149,418 $ 334 $ (3,157) $ 146,595... The Company believes its balances of cash, cash equivalents and marketable securities... will be sufficient to satisfy its cash requirements and capital return program.

Apple Inc. - Common Stock · QUARTERLY_REPORT · Mar 2026 · p.11

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03 · Future Growth

Where does growth come from?

Devices, Hardware And Storage Margin Profile
63/100

Profitability is accelerating, with gross margins reaching 46.6% in the latest quarter, up from 44.3% a year ago, driven by a favorable shift in the mix of services and cost savings. (3 accelerating, 2 steady across 5 signals)

Products gross margin and gross margin percentage increased during the second quarter and first six months of 2026 compared to the same periods in 2025 primarily due to a different mix of products and strength in foreign currencies

Apple Inc. - Common Stock · QUARTERLY_REPORT · Mar 2026 · p.23
Devices, Hardware And Storage Policy and Regulation
18/100

New international regulations, particularly the EU's Digital Markets Act, could force changes to the App Store that might reduce fee revenue.

The Company has implemented changes to iOS, iPadOS, the App Store and Safari in the EU as it seeks to comply with the DMA... Changes to the Company’s business in response to the DMA or other laws and regulations could materially adversely affect the Company’s business

Apple Inc. - Common Stock · QUARTERLY_REPORT · Mar 2026 · p.29
Devices, Hardware And Storage Supply Chain Reconfiguration
18/100

Growth may be limited by rising costs and shortages of critical parts like advanced computer chips and memory (DRAM/NAND).

The Company is experiencing a period of supply constraints and increasing costs for components driven by factors such as industry supply-demand imbalances for components, including advanced semiconductors, storage (NAND) and memory (DRAM).

Apple Inc. - Common Stock · QUARTERLY_REPORT · Mar 2026 · p.19
Devices, Hardware And Storage Demand Cycle

iPhone sales are reversing, turning from slight growth to a double-digit decline. Management attributed the drop specifically to lower sales of high-end 'Pro' models during the quarter. (2 reversing, 1 accelerating across 3 signals)

iPhone net sales decreased during the second quarter of 2024 compared to the second quarter of 2023 due to lower net sales of Pro models.

Apple Inc. - Common Stock · QUARTERLY_REPORT · Mar 2024 · p.20
Devices, Hardware And Storage Market Structure

The explosive growth previously seen in China has reversed into a significant contraction, with net sales declining 11% due to lower iPhone demand in the region. (2 reversing, 1 accelerating across 3 signals)

Greater China net sales decreased during the first quarter of 2025 compared to the same quarter in 2024 due to lower net sales of iPhone.

Apple Inc. - Common Stock · QUARTERLY_REPORT · Dec 2024 · p.18

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04 · Risk

What could break the thesis?

Devices, Hardware And Storage Regulatory Position
90/100

The risk is intensifying as the European Commission issued preliminary findings in a second investigation (Article 6(4)) which could lead to fines of up to 10% of annual worldwide net sales. Apple also fully settled a separate €14.2 billion ($15.4 billion) tax obligation to Ireland. (4 intensifying, 2 high-severity)

On April 23, 2025, the Commission fined the Company €500 million in the Article 5(4) Investigation and issued a cease and desist order... If the Commission makes a final determination in the Article 6(4) Investigation that there has been a violation, it can issue a cease and desist order and may impose fines up to 10% of the Company’s annual worldwide net sales.

Apple Inc. - Common Stock · QUARTERLY_REPORT · Mar 2026 · p.27
Devices, Hardware And Storage Supply Chain Reconfiguration
87/100

The risk is intensifying as new U.S. Tariffs were announced in Q2 2025 targeting a broader range of countries (China, India, Japan, etc.) and the Department of Commerce has launched a new 'Section 232' investigation into semiconductor imports. (3 intensifying, 1 stable, 1 high-severity)

The Company is experiencing a period of supply constraints and increasing costs for components driven by factors such as industry supply-demand imbalances for components, including advanced semiconductors, storage (NAND) and memory (DRAM). The Company expects these trends to intensify... [and] negatively impact the Company’s revenue, costs, gross margin.

Apple Inc. - Common Stock · QUARTERLY_REPORT · Mar 2026 · p.19
Devices, Hardware And Storage Revenue Quality
79/100

The risk is intensifying regarding vendor concentration. Two vendors now account for 62% (48% and 14%) of total vendor non-trade receivables, up from 51% in the previous assessment. (5 intensifying, 1 high-severity)

iPhone $ 56,994 ... Total net sales $ 111,184 ... Further, the Company generates a significant portion of its net sales from a single product category and a decline in demand for that product could significantly impact net sales and gross margins.

Apple Inc. - Common Stock · QUARTERLY_REPORT · Mar 2026 · p.10
Devices, Hardware And Storage Policy and Regulation
79/100

The risk remains stable but severe as the DOJ lawsuit continues, and a separate legal battle with Epic Games has escalated with a court finding Apple in violation of a 2021 injunction and referring the matter for potential criminal contempt proceedings. (1 stable, 1 high-severity)

On March 21, 2024, the U.S. Department of Justice (“DOJ”) and a number of state and district attorneys general filed a civil antitrust lawsuit... against the Company alleging monopolization or attempted monopolization in the markets for “performance smartphones” and “smartphones” in violation of U.S. antitrust laws.

Apple Inc. - Common Stock · QUARTERLY_REPORT · Mar 2026 · p.27
Devices, Hardware And Storage US Policy Change
69/100

The risk remains stable but high; while a Supreme Court ruling struck down some tariffs, new investigations (Section 232) and potential retaliatory measures from other countries continue to threaten supply chain costs. (1 stable, 1 high-severity)

Beginning in the second quarter of 2025, new tariffs were announced on imports to the U.S., including additional tariffs on imports from China, India, Japan, South Korea, Taiwan, Vietnam and the European Union (“EU”)... Tariffs and other measures that are applied to the Company’s products or their components can have a material adverse impact on the Company’s business.

Apple Inc. - Common Stock · QUARTERLY_REPORT · Mar 2026 · p.20

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Filing Analysis by Period

Apple Inc. - Common Stock analysis by filing period

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