Analysis published 09 Jun 2026

AI-generated · cited to primary sources · not investment advice

Alphabet Inc. - Class C Capital Stock (GOOG) Mar 2025 Filing Analysis

01 · Management Credibility

Does management do what it says?

MetMargin (EBITDA, PAT) guidance
85/100

Costs and expenses increased in absolute dollar terms as guided. Total costs and expenses rose to $124.8 billion for H1 2025 compared to $112.4 billion in H1 2024. However, as a percentage of revenue, total costs and expenses actually decreased slightly (66.8% in H1 2025 vs 68.0% in H1 2024), showing better operating leverage than the 'potential' percentage increase warned of. (2 met across 2 tracked commitments)

our expectation that our cost of revenues, research and development (R&D) expenses, sales and marketing expenses, and general and administrative expenses may increase in amount and/or may increase as a percentage of revenues and may be affected by a number of factors;

Alphabet Inc. - Class C Capital Stock · QUARTERLY_REPORT · Mar 2025 · p.4

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03 · Future Growth

Where does growth come from?

Revenue Backlog

The revenue backlog, primarily tied to Google Cloud, shows a strong new trend of long-term commitment with $92.4 billion in obligations, 55% of which is expected to be recognized within 24 months. (1 new trend, 1 steady across 2 signals)

As of March 31, 2025, we had $92.4 billion of remaining performance obligations (“revenue backlog”), primarily related to Google Cloud.

Alphabet Inc. - Class C Capital Stock · QUARTERLY_REPORT · Mar 2025 · p.14
Capacity Building

The company is securing long-term capacity with $17.3 billion in future lease commitments for data centers not yet commenced, a steady indicator of future scale. (1 steady across 1 signal)

As of March 31, 2025, we have entered into leases primarily related to data centers that have not yet commenced with future lease payments of $17.3 billion.

Alphabet Inc. - Class C Capital Stock · QUARTERLY_REPORT · Mar 2025 · p.26
Mergers and Acquisitions

Alphabet has entered a definitive agreement for a massive $32.0 billion all-cash acquisition of Wiz to integrate into Google Cloud, signaling a major inorganic growth catalyst for 2026. (2 new trend across 2 signals)

In March 2025, we entered into a definitive agreement to acquire Wiz, a leading cloud security platform, for $32.0 billion... Upon the close of the acquisition, Wiz will be part of the Google Cloud segment.

Alphabet Inc. - Class C Capital Stock · QUARTERLY_REPORT · Mar 2025 · p.30
Margin Efficiency

Profitability is improving as Traffic Acquisition Costs (TAC) as a percentage of revenue decreased from 21.0% to 20.6% YoY, driven by a favorable revenue mix shift. (2 steady across 2 signals)

The TAC rate decreased from 21.0% to 20.6% from the three months ended March 31, 2024 to the three months ended March 31, 2025 primarily due to a revenue mix shift.

Alphabet Inc. - Class C Capital Stock · QUARTERLY_REPORT · Mar 2025 · p.53
Revenue Growth

Google Cloud revenue growth is accelerating, increasing from $9,574 million in Q1 2024 to $12,260 million in Q1 2025, representing a 28% YoY growth rate compared to the overall company growth of 12%. (2 accelerating across 2 signals)

Google Cloud 9,574 12,260

Alphabet Inc. - Class C Capital Stock · QUARTERLY_REPORT · Mar 2025 · p.14

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