Company AnalysisAnalysis as of 13 Aug 2026

AI-generated · cited to primary sources · not investment advice · How we research

Sprinklr, Inc. Class A Common Stock

NYSE:CXM

Our verdict on Sprinklr, Inc. Class A Common Stock isn’t the consensus take — see where we landed, and the one risk the bull case glosses over.

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01 · Management Credibility

Does management do what it says?

Gross Margin and Compute Cost

Management expects gross margin to decline in the near term because of higher data and hosting costs and higher service-delivery costs. (+2 more commitments)

We expect that our gross margin will decline in the near term due to higher data and hosting costs, coupled with higher service delivery costs, and, in the long term, will vary from period to period.

Sprinklr, Inc. Class A Common Stock · QUARTERLY_REPORT · Apr 2026 · p.25
Sales Efficiency and CAC Payback

Management expects sales and marketing expenses to increase in absolute dollars while continuing to optimize spending and seek investment efficiencies. (+3 more commitments)

We expect sales and marketing expenses to generally increase in absolute dollars as we continue to drive the growth of our business. We continue to optimize our sales and marketing expenses and seek efficiencies in our investments.

Sprinklr, Inc. Class A Common Stock · QUARTERLY_REPORT · Apr 2026 · p.25
RPO, Billings, and Backlog

Management expects higher fourth-quarter billings due primarily to renewal activity and expects higher first-half collections to reduce accounts receivable.

We typically experience higher billings in the fourth quarter compared to other quarters, primarily due to higher renewal activity, and experience higher collections of accounts receivable in the first half of the year, which results in a decrease in accounts receivable in the first half of the year.

Sprinklr, Inc. Class A Common Stock · QUARTERLY_REPORT · Oct 2025 · p.38
SBC, Dilution, and Free Cash Flow

Management expects free cash flow to fluctuate as operating expenses change and as the company continues investing in growth. (+2 more commitments)

We expect our free cash flow to fluctuate in future periods as our operating expenses change and as we continue to invest in our growth.

Sprinklr, Inc. Class A Common Stock · QUARTERLY_REPORT · Apr 2026 · p.31
GAAP to Cash Quality Matters

Management expects free cash flow to fluctuate as operating expenses change and as the company continues investing in growth. (+3 more commitments)

We expect our free cash flow to fluctuate in future periods with changes in our operating expenses and as we continue to invest in our growth.

Sprinklr, Inc. Class A Common Stock · QUARTERLY_REPORT · Oct 2025 · p.34

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02 · Business Model

How durable is the business?

SBC, Dilution, and Free Cash Flow
55/100

The balance-sheet moat strengthened on operating cash generation: cash and marketable securities totaled $480.3 million, while nine-month free cash flow rose 119% year over year to $126.0 million. However, the company spent $150.4 million on share repurchases, so the balance-sheet advantage was partly returned to shareholders rather than retained for reinvestment. (1 expanding, 1 contracting)

As of October 31, 2025 ... $189.6 million of cash and cash equivalents and $290.8 million of highly liquid marketable securities ... Free cash flow $125,973 ... $57,616.

Sprinklr, Inc. Class A Common Stock · QUARTERLY_REPORT · Oct 2025 · p.36
Gross Margin and Compute Cost
51/100

Professional-services economics remained weak: gross margin was negative 3%, although this was a one-point improvement from negative 4% in the previously extracted quarter. This remains substantially below subscription margins. (3 expanding, 2 contracting across 2 engines)

The increase in subscription revenue was primarily attributable to growth from existing customers, driven by customers expanding their use of our platform, both by increasing their subscription volumes and adding new features. These gains were partially offset by non-renewals and reductions in contract size, particularly among customers adjusting budgets or deferring investments in response to broader economic pressures.

Sprinklr, Inc. Class A Common Stock · QUARTERLY_REPORT · Apr 2026 · p.27
GAAP to Cash Quality Matters
51/100

The balance-sheet moat remained strong and broadly stable. Cash and marketable securities increased from $442.8 million at the prior extracted date to $474.0 million, while the company generated $110.5 million of free cash flow in the first six months. However, substantial share repurchases reduced stockholders' equity and consumed $140.8 million of cash. (2 stable)

As of April 30, 2026, our principal sources of liquidity were $163.3 million of cash and cash equivalents and $279.5 million of highly liquid marketable securities. We believe that our existing cash, cash equivalents, marketable securities, and cash from operations will be sufficient to meet our working capital needs, capital expenditures, and financing obligations for at least the next 12 months and over the long term.

Sprinklr, Inc. Class A Common Stock · QUARTERLY_REPORT · Apr 2026 · p.31
NRR and Gross Retention
47/100

Subscription revenue remained the dominant stream, but its share fell as professional services grew faster. Revenue increased 5% year over year, while the latest quarter was below the prior extracted Q1 FY27 value of $194.789 million. (2 contracting, 1 expanding)

Subscription $190,295 ... $180,634 ... Subscription 87% ... 90%. The increase in subscription revenue was primarily due to increased revenue from existing customers ... partially offset by certain existing customers purchasing fewer quantities ... as well as certain customers no longer subscribing.

Sprinklr, Inc. Class A Common Stock · QUARTERLY_REPORT · Oct 2025 · p.29
Net Revenue Retention Is the First Moat Check
37/100

Subscription revenue remained the dominant stream but grew more slowly than in the previously extracted quarter. It rose 6% year over year, while its revenue share was essentially stable at 89%. (1 expanding, 3 contracting)

Our customer base is diverse, spanning global enterprises across a broad array of industries and geographies, as well as marketing agencies, government departments, non-profit, and educational institutions. ... Our NDE, on a trailing 12-month basis, was 103.5% and 101.8% for the 12-month periods ended April 30, 2026 and 2025, respectively.

Sprinklr, Inc. Class A Common Stock · QUARTERLY_REPORT · Apr 2026 · p.23

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03 · Future Growth

Where does growth come from?

Net Revenue Retention Is the First Moat Check
52/100

Net dollar expansion improved from 101.8% to 103.5% year over year. Existing customers are spending more than a year earlier, but the increase is modest and remains well below the approximately 115% level often associated with strong expansion-driven software growth. (1 accelerating, 4 decelerating across 5 signals)

The increase in subscription revenue was primarily attributable to growth from existing customers, driven by customers expanding their use of our platform, both by increasing their subscription volumes and adding new features. These gains were partially offset by non-renewals and reductions in contract size, particularly among customers adjusting budgets or deferring investments in response to broader economic pressures.

Sprinklr, Inc. Class A Common Stock · QUARTERLY_REPORT · Apr 2026 · p.40
NRR and Gross Retention
43/100

Net dollar expansion fell from 120.0% to 110.8% year over year. Customers still spend more than a year earlier on average, but the expansion cushion has narrowed materially. Management attributes the decline to elevated churn and macroeconomic pressure, making this a decelerating customer-retention signal. (3 decelerating across 3 signals)

Our NDE, on a trailing 12-month basis, was 103.5% and 101.8% for the 12-month periods ended April 30, 2026 and 2025, respectively.

Sprinklr, Inc. Class A Common Stock · QUARTERLY_REPORT · Apr 2026 · p.34
Cloud Infrastructure Cost Discipline
28/100

Sprinklr continues to invest in the capacity needed for future growth, including product development, cloud infrastructure, direct sales, strategic relationships, and international operations. Concrete spending signals include research and development up 9% year over year to $22.5 million, capitalized internal-use software of $3.5 million, and a $3.6 million increase in data and hosting costs. The initiative is ongoing, but the filing does not provide enough quarter-by-quarter capacity data to establish an acceleration rate. (2 steady, 1 reversing across 3 signals)

The increase in cost of subscription revenue was primarily due to (i) an increase of $5.7 million in third-party cloud, data and network infrastructure costs, partially attributable to increased customer demand, as well as higher rates from our third-party providers... Gross margin for subscription decreased by three percentage points, primarily driven by increased costs associated with third-party cloud, data, and network infrastructure.

Sprinklr, Inc. Class A Common Stock · QUARTERLY_REPORT · Apr 2026 · p.41
Enterprise Procurement Scrutiny
27/100

Subscription revenue growth remained positive but slowed from 9% year over year in the nine months ended October 31, 2024 to 6% year over year in the latest quarter. The latest quarter therefore shows deceleration, although existing-customer add-ons and new-customer demand continued to contribute. (2 decelerating, 1 steady across 3 signals)

In the past, we have experienced difficulties with managing the implementation of certain larger Contact Center as a Service (“CCaaS”) projects, which resulted in increased customer dissatisfaction, loss of certain customers, and a delay in recognizing revenue associated with certain of these projects.

Sprinklr, Inc. Class A Common Stock · QUARTERLY_REPORT · Apr 2026 · p.59
Major Platform Release

Professional services revenue grew 29% year over year in the latest quarter and 24% for the first six months, compared with 7% and 7% growth in the comparable prior-year periods. The latest quarter shows a clear acceleration in implementation and managed-services activity, although the segment remained loss-making at a negative 3% gross margin. (2 accelerating, 2 new trend, 1 steady across 5 signals)

Professional services $19,349 $15,013 $4,336 29%. The increase in professional services revenue was primarily due to increased implementations and managed services performed compared to the prior year period.

Sprinklr, Inc. Class A Common Stock · QUARTERLY_REPORT · Jul 2024 · p.35

See the full cited Future Growth analysis of Sprinklr, Inc. Class A Common Stock

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04 · Risk

What could break the thesis?

Net Revenue Retention Is the First Moat Check
84/100

The risk intensified. Trailing 12-month net dollar expansion fell to 102.2% from 110.8%. Management specifically attributed the decline to elevated churn and down-selling, partly caused by macroeconomic conditions. This means the existing customer base is now contributing only modest net growth before new customers are added. (2 intensifying, 1 easing, 1 high-severity)

Our NDE, on a trailing 12-month basis, was 103.5% and 101.8% for the 12-month periods ended April 30, 2026 and 2025, respectively.

Sprinklr, Inc. Class A Common Stock · QUARTERLY_REPORT · Apr 2026 · p.23
Platform Consolidation Beats Point-Tool Growth
79/100

The risk remains high and stable. Management continues to describe the market as highly competitive and expects competition to intensify as established SaaS providers and other technology companies add similar functionality. The filing does not provide evidence of a new competitive loss or measurable pricing deterioration during the quarter, although the decline in net dollar expansion and customer down-selling increases the practical importance of this risk. (2 stable, 1 high-severity)

Some of our competitors may be able to offer products or functionality similar to ours at a more attractive price than we can or do, including by integrating or bundling such products with their other product offerings. Additionally, some potential customers, particularly large organizations, have elected, and may in the future elect, to develop their own internal Unified-CXM solutions.

Sprinklr, Inc. Class A Common Stock · QUARTERLY_REPORT · Apr 2026 · p.38
Gross Margin and Compute Cost
78/100

The risk remains high and appears to be intensifying operationally, although reported professional-services gross margin improved from negative 1% to positive 1% for the six-month period. Revenue grew 18%, but professional-services costs grew 17%, and management cited $3.8 million of higher subcontractor costs and $2.3 million of higher personnel costs. Management also acknowledges prior difficulties with larger CCaaS implementations, including customer dissatisfaction and delayed revenue recognition. (2 easing, 3 intensifying, 1 high-severity)

The increase in cost of subscription revenue was primarily due to (i) an increase of $5.7 million in third-party cloud, data and network infrastructure costs, partially attributable to increased customer demand, as well as higher rates from our third-party providers, and (ii) higher personnel-related costs of $1.7 million, partially driven by increased headcount. Gross margin for subscription decreased by three percentage points, primarily driven by increased costs associated with third-party cloud, data, and network infrastructure.

Sprinklr, Inc. Class A Common Stock · QUARTERLY_REPORT · Apr 2026 · p.28
RPO, Billings, and Backlog
64/100

The risk remains high and appears slightly worse in underlying quality despite reported revenue growth. Subscription revenue grew only 5%, customers reduced quantities or stopped subscribing, and management says macroeconomic conditions contributed to those reductions. Current RPO was nearly flat at $986.5 million versus $987.7 million, although cRPO rose modestly to $618.8 million from $612.5 million. This suggests limited forward demand acceleration. (1 intensifying)

For the three months ended April 30, 2026... Net cash provided by operating activities $ 70,376... Free cash flow $ 65,815... We typically experience higher billings in the fourth quarter... As a result, collections of accounts receivable are generally higher in the first half of the year.

Sprinklr, Inc. Class A Common Stock · QUARTERLY_REPORT · Apr 2026 · p.31
Cloud Infrastructure Cost Discipline
63/100

The risk intensified materially. Subscription cost of revenue increased 28% year over year to $85.4 million, compared with subscription revenue growth of 5%. Management attributed the increase to $17.6 million of higher third-party data, cloud, and network infrastructure costs. Subscription gross margin fell four percentage points to 77% from 81%. Management also expects gross margin to decline in the near term because of higher data and hosting costs. (1 intensifying, 1 insufficient_data)

We have agreements in place with data and service providers that require us to make certain minimum guaranteed purchase commitments through fiscal year 2029, which totaled $117.2 million as of January 31, 2026, of which $70.9 million is due within 12 months from January 31, 2026.

Sprinklr, Inc. Class A Common Stock · QUARTERLY_REPORT · Apr 2026 · p.32

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Filing Analysis by Period

Sprinklr, Inc. Class A Common Stock analysis by filing period

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