Analysis published 23 Apr 2026

AI-generated · cited to primary sources · not investment advice

Eternal (543320) May 2025 Filing Analysis

01 · Management Credibility

Does management do what it says?

Last-Mile Logistics Cost Structure

Management intends to reduce food delivery times from 30 minutes to a range of 20-25 minutes through logistics efficiency. — target: 20-25 minutes (+1 more commitment)

So, our view is that we should try and bring that 30 minutes down to maybe 20-25 minutes over time by making our overall logistic fleet delivery system more efficient.

Eternal · Concall Transcript · May 2025 · p.12
Value Commerce and Tier-2/3 Penetration

The company is aggressively expanding its quick commerce store network into Tier 2 and Tier 3 cities.

But yes, broadly, we are going into smaller cities every quarter. And incrementally, a larger portion of our new store expansion is happening in the non-top eight markets.

Eternal · Concall Transcript · May 2025 · p.5

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02 · Business Model

How durable is the business?

Retail Media Advertising Monetization
60/100

Blinkit is maintaining market share despite intense competition, but margins are under pressure as the company prioritizes market share over immediate profitability. Ad income is now a significant high-margin contributor at over 4% of GOV. (1 stable)

And therefore, the ad income directly goes to our revenue. It's not part of the GOV definition. It's north of 4% of GOV today for us.

Eternal · Concall Transcript · May 2025 · p.6
Gross Merchandise Value (GMV) Growth
30/100

Growth has slowed to 16% YoY, below the long-term 20%+ guidance, due to challenges in affordability and delivery timelines. The company is pivoting away from ultra-fast 10-minute delivery experiments to focus on general fleet efficiency. (3 contracting)

In the quarter, we have 16% year-over-year growth and you explained quite well as to what's driven that slowdown.

Eternal · Concall Transcript · May 2025 · p.4

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